Authenticity Issues of Social Media: Credibility, Quality and Reality

Social media has led to paradigm shifts in ways people work and do business, interact and socialize, learn and obtain knowledge. So much so that social media has established itself as an important spatial extension of this nation’s historicity and challenges. Regardless of the enabling reputation and recommendation features through social networks embedded in the social media system, the overflow of broadcasted and publicized media contents turns the table around from engendering trust to doubting the trust system. When the trust is at doubt, the effects include deactivation of accounts and creation of multiple profiles, which lead to the overflow of ‘ghost’ contents (i.e. “the abundance of abandoned ships”). In most literature, the study of trust can be related to culture; hence the difference between Western’s “openness” and Eastern’s “blue-chip” concepts in networking and relationships. From a survey on issues and challenges among Malaysian social media users, ‘authenticity’ emerges as one of the main factors that causes and is caused by other factors. The other issue that has surfaced is credibility either in terms of message/content and source. Another is the quality of the knowledge that is shared. This paper explores the terrains of this critical space which in recent years has been dominated increasingly by, arguably, social networks embedded in the social media system, the overflow of broadcasted and publicized media content. Keywords—Authenticity, credibility, knowledge quality and social media.